
Mediocre white guys are trying to become stars. Have you been getting cringeworthy videos of a dude called sombr pushed onto your feed for some reason? Have you been hearing about a guy called Role Model, wondering who the fuck he is? You almost don’t even need to listen to the music to know it’s bland algorithm fodder; it’s so inoffensive that it’s offensive. sombr treats his shows like opportunities to clip-farm. Role Model has a gimmick of inviting a celebrity to be his “Sally” onstage for his unremarkable viral song “Sally, When The Wine Runs Out”; he’s had Olivia Rodrigo, Conan Gray, and many more. There’s an increasing amount of “artists” who seem more interested in being influencers.